The aviation and travel retail industry’s One Too Many campaign has returned for the summer season, warning UK holidaymakers of the consequences of disruptive behaviour.
Passengers arriving at UK airports this summer will be greeted with a stark reminder of the price they could pay if they disrupt a flight. The One Too Many campaign, an industry-led initiative, aims to encourage passengers to behave responsibly – or be held personally responsible.
The campaign will use in-terminal and in-store signage and targeted social media adverts to remind travellers of the serious consequences of disruptive behaviour at airports or onboard an aircraft. These include: a lifetime ban from affected carriers, up to two years in prison for disrupting a flight, a fine of £5,000 for delaying a flight or a maximum £80,000 diversion fee for causing an incident mid-air, and being prevented from boarding if deemed unfit to fly.
UK airports and the Civil Aviation Authority have reported no unexpected increases in disruptive behaviour since COVID-19-related travel restrictions were lifted. The One Too Many campaign partners are encouraging passengers to continue behaving responsibly, nonetheless.
The industry-wide campaign launched in 2018 with the support of the UK Government, including the Department for Transport, which has since praised the initiative in its Aviation 2050 strategy as a “first-of-its-kind” campaign, and the Home Office, as “invaluable in promoting awareness to passengers”.
Airports will be keeping a close watch for any disruptive behaviour and will not hesitate to take action to ensure the safety of passengers and staff
New for 2023
Passengers will this year receive the One Too Many reminders directly on their mobile devices, in an attempt to maximise awareness. Airports across the UK have displayed the black and yellow campaign graphics physically in airside stores, on departure boards, and on their social media channels since the campaign first launched.
This year, passengers will also see fact-checking ‘Did You Know?’ alerts, reminding them of lesser-known airside rules, such as being banned from opening duty-free purchases until they arrive at their destination.
“We want everyone travelling this summer to enjoy themselves and have a good time, but it is important that they do so in a responsible way. The One Too Many campaign is aimed at reminding everyone that they have responsibility for their own actions and to make sure their behaviour does not cause problems for others.
“Airports, along with partners across the sector, will be keeping a close watch for any disruptive behaviour and will not hesitate to take action to ensure the safety of passengers and staff. This summer we’ll see many people getting away for the first time since the pandemic and it would be a shame if the actions of a few were to spoil it for the many,” said Karen Dee, chief executive of the Airport Operators Association.
The campaign’s organisers, the UK Travel Retail Forum, the Airport Operators Association, the International Air Transport Association and Airlines UK, represent most of the civil aviation and travel retail industry, from airlines and airports to airside retailers, food and beverage outlets and duty-free brands.
Image: One Too Many
