Airport architects, designers and consultants often approach on-premises visual communication systems from a technology standpoint: the data to display, the size of screens, the features of the content management system (CMS) and even the length of cables running from comms rooms to the new displays. While this approach is familiar and these decisions are essential, Synect recommends an alternative first step.
By first exploring the passenger experience an airport aims to deliver, airports can better meet their visual communication goals, establishing the content that will create that experience and next-generation capabilities that can elevate airport operations before making technology decisions.
Prioritising the experience and communication programme that an airport aims to deliver is a content-first strategy. It’s the cornerstone of a successful, transformative digital signage upgrade.
CEO Yahav Ran
