Situm and HappyOrNot have signed a strategic collaboration agreement to enhance user experiences in large indoor spaces with high visitor traffic, such as shopping malls, hospitals, and airports, through data analysis and service optimisation.
The partnership will enable operators of airports worldwide to leverage the combination of Situm's positioning and wayfinding technology with HappyOrNot's in-moment satisfaction measurement tools. This integration will provide real-time insights into visitor behaviour, facilitating data-driven service optimisation and resource allocation.
“Thanks to this collaboration, operators of large indoor spaces can make more informed decisions based on the real-time feedback data on visitor movement and perception,” said Scott Erickson, HappyOrNot’s VP of global partnerships.
Gregory Botanes, Situm’s vice president and CGO, added, “Integrating real-time customer satisfaction data with our wayfinding and workforce management solutions enhances service quality at the right place and time. This immediate feedback loop enables swift adjustments that significantly improve the visitor experience.”
One of the key applications being explored through this partnership is the real-time improvement of maintenance services. As shown in the diagram, visitor feedback collected with HappyOrNot’s technology, combined with Situm’s positioning system, will enable an immediate response from maintenance teams, ensuring cleaner and better-maintained facilities. Users can also be directed to other well-maintained areas, further enhancing their overall experience.
Both Situm and HappyOrNot already have a strong global presence, with successful implementations in major airports, shopping malls, and healthcare facilities worldwide. This agreement reinforces their commitment to innovation and digital transformation, driving advanced solutions that improve operational efficiency and visitor satisfaction across multiple sectors.
