As the summer travel period intensifies, with around 8,500 flights per day in the UK, passengers will be alerted to the severe penalties for flight disruptions. These include life-time bans for causing a flight to be cancelled or up to two years in prison for disrupting a flight. Delaying a flight could incur a fine of £5,000, while causing an incident mid-air could result in a maximum diversion fee of £80,000. Passengers deemed unfit to fly will be denied boarding.
Organised by the UK Travel Retail Forum (UKTRF), AirportsUK, the International Air Transport Association (IATA), and Airlines UK, the campaign represents a unified effort across the UK aviation industry to ensure safe and pleasant journeys for all passengers. The scheme was first launched in 2018 with government support, including endorsements from the Department for Transport and the Home Office.
Last year's One Too Many campaign summer push featured a social media component with national advertisements on Facebook and Instagram over an eight-week period coinciding with the busiest travel period for UK airports and carriers, along with geo-fenced ads targeting visitors at participating airports, ensuring 2.5 million passengers saw the campaign on their device while at the airport for their departing flight. The campaign's national and local media engagement also reached an estimated 36 million potential travellers, demonstrating its widespread impact.
One Too Many campaign assets are in place at over 20 UK airports, including London Gatwick, London Heathrow, Manchester, Newcastle International, Liverpool John Lennon and Bristol. Campaign signage is also widely visible in travel retail and duty free outlets in airports, and at food and beverage outlets both airside and landside. The campaign demonstrates the shared responsibility of the aviation industry to ensure a unified message is communicated to passengers at all stages of their journey.
