Vancouver International Airport (YVR) has selected translation agency LAT Multilingual to help it better serve Chinese travellers.
LAT's expertise in translation, content adaptation, localisation, and digital marketing has been instrumental in helping YVR connect with Chinese locals and visitors, achieving high levels of engagement on Chinese social platforms.
YVR already sees high levels of engagement on all its social platforms. Chinese communities, however, typically use different platforms and require a dedicated team. Since YVR is committed to actively engaging with all travellers, being able to reach the Chinese communities through the most popular Chinese social apps enables the airport to offer a more inclusive and welcoming environment.
“We are delighted to continue our partnership with YVR,” said Lise Alain, LAT's president. “We share a commitment to facilitating communication across cultures and languages and are proud to have achieved such high levels of engagement for the airport on Chinese social platforms. There's obviously a strong need.”
LAT Multilingual is a translation and multicultural marketing firm with 24 years’ experience helping businesses communicate effectively with diverse audiences. The company specialises in translation, content adaptation, localisation, interpreting, and digital marketing. With offices in Vancouver, Toronto, and Montreal, LAT Multilingual works with clients from multiple sectors.
Image: Vancouver International Airport
