eSIM Go will equip Fraport Group to offer eSIM data plans to passengers traveling from its 30 international airports. The move forms part of Fraport’s commitment to a more enhanced digital passenger experience that adds value while increasing sustainability.
With 2024 passenger traffic across the group expected to exceed pre-pandemic levels, Fraport’s new global travel eSIM proposition will represent both a substantial income stream and a platform for optimising existing service and retail-based revenues. Mitch Fordham, CRO and co-founder at eSIM Go, said: “Fraport boasts a century of aviation expertise and a steadfast commitment to excellence in all endeavours. We are excited to be joining forces and empowering its travellers with a high-quality data roaming experience wherever their destination.
“The opportunity to enhance the travel experience for millions of customers is really exciting, giving them fast, convenient access to the data they’ll need when they arrive at their destinations – without any data roaming costs. More exciting still are the added commercial benefits Fraport will gain from staying connected with its passengers.”
Fraport’s global travel eSIM service will initially be marketed to passengers using Frankfurt Airport, one of the world’s biggest transport hubs. However, it also has the potential to be rolled out at other international Fraport companies. This gives millions of passengers the chance to purchase affordable data bundles tailored to their initial and onward destinations, with potential for personalised offers on other services during and after their trips.
Jens Paul, vice president retail digital at Fraport Group, said: “We’ve always worked hard to keep our passengers connected during their airport experience, and this new digital service takes it to a whole new level – keeping them connected wherever they go in the world. Offering reliable, high-quality connectivity in over 190 countries, eSIM Go’s Powered by Breeze solution brings more than just a revenue stream, it enables us to enhance the passenger experience and gain valuable insights into individual preferences, allowing us to provide personalised support and services to our passengers.”
