Previously vice president of business development, Americas, Toerber’s new role will see him oversee Assaia's growth strategy across the Americas, driving partnerships with airlines, airports, and ground-handling teams to maximise efficiency and operational excellence, the company said.
Christiaan Hen, CEO of Assaia, said: "Tim's leadership and extensive experience in the aviation industry have already proven invaluable to Assaia. As President Americas, he will bring a results-driven approach to expanding our presence in the region while deepening relationships with our valued partners. With passenger traffic surging and operational challenges mounting, Assaia is in a prime position to help the industry achieve new levels of efficiency – and Tim is the ideal person to lead this charge."
Toerber joined Assaia in 2023, bringing with him more than two decades of experience in aviation operations and innovation. His career includes key roles at Amazon Air, the Port of Seattle, and hands-on expertise in deploying groundbreaking technology, including Assaia’s ApronAI at Seattle-Tacoma International Airport (SEA).
“It’s an honour to step into this position at such a pivotal time for the aviation industry. Airlines and airports are navigating immense challenges, from capacity constraints and continuous delays to workforce shortages, and Assaia’s solutions provide unparalleled opportunities to address these issues. I look forward to delivering transformative results for our partners, improving efficiency, safety, and reliability across the board,” Toerber said of his appointment.
