London and Texas-based Airport Dimensions will partner with SASCO on lounges throughout Vietnam, bringing its operational expertise to support the country’s growing status as a regional hub for business and tourism. The collaboration will unite operational excellence with expert local stakeholders to enhance the airport experience as Vietnam opens up to increased international investment – the International Air Transport Association (IATA) expects Vietnam to become the fifth fastest-growing aviation market globally by 2035 with an estimated 150 million passengers projected to travel through its airports annually.
This partnership with SASCO is part of Airport Dimensions’ broader strategy of rapid expansion in the Asia-Pacific (APAC) market. This latest project follows the successful opening of the Kyra Lounge and Chase Sapphire Lounge by The Club in Hong Kong, marking a milestone in its growth across the region.
Currently, SASCO operates ten lounges at Tan Son Nhat International Airport, two at Cam Ranh International Airport, and one at Phu Quoc International Airport
The first project delivered through this partnership will be the refurbishment of the Rose Lounge at Tan Son Nhat International Airport (SGN) in Ho Chi Minh City.
Errol McGlothan, president EMEA and APAC at Airport Dimensions, said: “Vietnam is an exciting market, and we’re thrilled to partner with SASCO to bring our global expertise to this rapidly growing region. As the aviation sector in Vietnam continues to expand, fuelled by rising tourism and increased foreign investment, we are dedicated to providing high-quality, innovative airport experiences that boost customer satisfaction and create new non-aeronautical revenue opportunities for airports.
“The transformation of the Rose Lounge is just the beginning, and we look forward to setting a new standard for airport lounges in Vietnam and the region.”
The Rose Lounge refurbishment will combine local design influences with the high standards of comfort, convenience and hospitality that define each of the partners in this joint venture. Travellers can expect premium seating, tailored spaces for relaxation or work, and enhanced digital services.