The country’s two largest international airports have partnered with anti-human trafficking organisation A21 to run the “Can You See Me?” campaign, with guidance and input from the Australian Federal Police (AFP). The initiative will educate people on how to recognise and report the signs of human trafficking.
Digital screens and billboards at both airports are displaying images and messages, stating that slavery still exists and urging people: “If you suspect it, report it.” QR codes also link to videos and information on how to identify and stop these crimes. Digital screens in key areas will display these messages, including check-in counters, gates and baggage carousels.
Combined, Sydney and Melbourne airports cater for 68% of Australia’s total international passenger traffic. While the “Can You See Me?” campaign runs over the next month, close to seven million passengers are expected to pass through both the domestic and international terminals at the two airports.
A21 has rolled out this programme in high-profile spaces worldwide – from Times Square billboards, screens at London Heathrow Airport, train stations in Thailand to inflatable screens in vulnerable Cambodian communities – reaching 3.4 billion people globally.
Modern slavery is a growing issue in Australia, with the AFP receiving 382 reports in 2023/2024 financial year, a 12% increase on the previous year. Cases include trafficking, forced marriage, sexual exploitation, domestic servitude, debt bondage, forced labour, deceptive recruitment and organ trafficking. The Global Slavery Index estimates 41,000 people in Australia live under conditions of modern slavery.
Scott Charlton, Sydney Airport CEO, said: “Every person who steps through our airport deserves to travel safely, without fear of exploitation. We deeply value the AFP’s dedication to catching and prosecuting traffickers and the A21 ‘Can You See Me?’ campaign will amplify their efforts by raising critical public awareness and support.
"Sydney Airport is proud to join forces with Melbourne Airport, united in our mission to tackle the scourge of modern slavery.”
His sentiments were echoed by Lorie Argus, Melbourne Airport CEO, who said: “This partnership goes beyond just airports – it’s about people’s lives. By joining forces with Sydney Airport, the AFP, and A21, we’re taking a stand against modern slavery, a hidden crime that destroys people’s futures. Knowing that human trafficking is a real and daily threat, we feel a deep responsibility to protect our passengers.”
