The largest such display at the airport, ‘Spectacular Digital’ (a massive digital billboard composed of digital video screens) features the largest LED screen in HKIA’s Check-in Hall, delivering unrivalled impact through its sheer size, elevated position, and vibrant use of colour.
Alby Tsang, head of retail and advertising, Airport Authority Hong Kong, said, "We are delighted to partner with JCDecaux Transport to bring the largest Spectacular Digital display to the Check-in Hall and continue in our digital transformation journey. With its gigantic and iconic screen, the Check-in Spectacular Digital creates a perfect environment for brands to connect with highly receptive travellers."
Shirley Chan, managing director of JCDecaux Transport Hong Kong and Macau, said, “We are proud to have Martell as our first advertiser to showcase its campaign with the Check-in Spectacular Digital, making HKIA an ideal platform for high-end brands to tell their stories and showcase their campaigns to air passengers around the world. We believe that a unique and mega digital product offering in HKIA advertising ensures every brand message finds its perfect place for optimal engagement.”
