The retailer has opened three new stores in Los Angeles International Airport’s Tom Bradley International Terminal.
WH Smith North America (WHSNA),incorporating Marshall Retail Group and InMotion, has recently celebrated the opening of three new stores at Los Angeles International Airport (LAX), inside the West Gates at the airport’s Tom Bradley International Terminal. The new store openings include TMZ, LEGO, and InMotion.
Newsstand TMZ has been designed to mimic the TMZ newsroom, featuring large screens playing celebrity content for passengers to enjoy while shopping. At the store, travellers can choose from a range of snacks, refreshments, books, magazines and travel essentials, as well as exclusive TMZ-branded souvenirs. The new InMotion location at LAX, meanwhile, offers lifestyle products and electronics including headphones, mobile power, Bluetooth speakers and other travel accessories.
These openings have showcased our team’s versatile range when it comes to creating unique store concepts
The TMZ store has been designed to mimic the brand's newssroom
The LEGO store at LAX showcases LEGO activity sets and bricks, featuring walls covered in LEGO sets. LEGO at LAX was stocked with over 200 different sets available for purchase upon opening, including sets from iconic product lines like Star Wars, Disney, Harry Potter, Lego Friends, Duplo and more, with new sets to be added every month.
“These openings have showcased our team’s versatile range when it comes to creating unique store concepts that will capture the attention of travellers,” said Toby Keir, CEO of WH Smith North America. “The teams at URW (Unibail-Rodamco-Westfield) and LAWA (Los Angeles World Airports) have always been exceptional partners to us, and we are thankful for the opportunity to work with them again.”
The new InMotion location at LAX offers lifestyle products and electronics
With these three new stores and an additional four concepts set to open in the coming months, WH Smith North America’s portfolio at LAX will expand to 13 locations. WH Smith North America’s existing LAX concepts include two InMotion stores, AK Boulevard, LA Confidential and two America! locations.
Image: Weldon Brewster
