Lehigh Valley International Airport (ABE) has ugraded its security checkpoint with digital content and solutions from Synect.
Passengers will experience a smoother, more efficient experience at ABE’s new TSA Security Checkpoint. The initiative is part of ABE’s $35m infrastructure investment, including the construction of the new TSA Checkpoint and Terminal Connector.
The new security checkpoint demonstrates how visual communication can enhance the passenger journey and improve overall airport functionality
One of seven ReadySeeGo Digital Communication Totems installed at ABE
The Lehigh-Northampton Airport Authority partnered with Synect to offer passengers a better, faster and friendlier security checkpoint experience. The airport’s upgraded checkpoint features seven ReadySeeGo Digital Communication Totems, a 23.81 x 5.6ft seamless LED video wall with an active display area of approximately 133 sq ft, and a security screening content programme.
The content strategy
The content strategy was based on four principles:
- Information: Clear directions, queue guidance and real-time TSA estimated wait times reduce anxiety and perceived wait times, resulting in a more enjoyable passenger experience
- Education: Friendly visual cues help passengers divest, remind them to have travel documents ready and highlight prohibited items and other compliance-related tips. The content reduces processing time by helping passengers show up prepared for screening. It also reduces the need for repeated instructions from security personnel
- Engagement: Eye-catching animations capture passengers’ attention, occupy their time and increase engagement with information and fun visuals.
- Automation: Information is automatically relayed to passengers, improving efficiency, which also helps Transportation Security Officers (TSOs) maintain order and focus in the checkpoint area, leading to more effective screening.
The new seamless LED video wall has an active display area of approximately 133 sq ft
Synect worked with the Lehigh-Northampton Airport Authority to develop custom content for ABE and integrate the solution with airport systems and operations. This new programme will streamline the security checkpoint process and align it with ABE’s brand. Local management of the system enables TSOs to easily modify states if needed, such as activating emergency messaging.
The ReadySeeGo Security Checkpoint solution was developed by Synect. Synect’s Passenger360 visual communication platform for airports powers the new solutions at ABE.
“The new security checkpoint at Lehigh Valley International Airport demonstrates how visual communication can enhance the passenger journey and improve overall airport functionality,” said Yahav Ran, CEO of Synect.
“Traditionally, airport security checkpoints cause passenger anxiety to increase, but ABE will proactively engage and educate travellers to facilitate their preparation for screening,” Ran explained. “Using Synect’s content and solutions, the airport will optimise its operations, improve passenger flow, reduce perceived wait times and elevate the overall checkpoint experience. The airport’s new security checkpoint is a new standard for passenger satisfaction and airport efficiency.”
Images: Synect
