The new retail offering, which spans 2,500m2 across 14 locations, will redefine the traditional news, books and convenience model by including technology and pharmacy, LEGO stores, and a new concept for Relay.
The new stores will allow passengers to pick up the essentials across a number of convenient locations before boarding. As part of the new retail offering, Sydney Airport will showcase one of the largest Travel Essentials stores in Australia, a mega store of more than 650m2 in T2 Domestic.
Mark Zaouk, group executive commercial at Sydney Airport, said: “We’re flipping the script on the traditional travel essentials model to deliver a new and fresh concept for travellers who desire more from their airport experience at Australia’s busiest airport terminal.
“Our goal is to create a collaborative environment where anything is possible, ensuring that customer service goes beyond five stars to deliver a world-class experience, and Lagardère AWPL's creative vision aligns perfectly with that goal – we’re excited to see its plans realised at our domestic terminals.”
According to Sydney, this decision marks a transformative moment for the airport, setting the stage for a groundbreaking retail experience that goes far beyond the traditional news and books offering for the 27 million passengers who travel through the Domestic terminals each year.
