Travel F&B specialist SSP Group has signed a contract with SOF Connect, the operator of Sofia Airport, to operate 12 outlets across the Bulgarian hub
The new deal, which is SSP’s first in Bulgaria, will enhance the quality and diversity of food options available to travellers. The partnership is set to transform the airport’s dining landscape, offering passengers access to new international and local culinary brands. Among the top global names that will be on offer are Starbucks, Burger King, and TGI Fridays, as well as established and internationally recognised SSP brands such as Levito Pizza Pasta, Negroni, Camden food co., Ta.Sh.Ba, Upper Crust, Soul & Grain, Dao DaoAsian Cuisine, and bespoke concepts Meshana Taste of Bulgaria and Bar 09-27.
“We are very pleased to partner with SSP to bring a world-class food and beverage experience to Sofia Airport. This contract is a testament to our commitment to enhancing the passenger experience and making Sofia Airport a 5-star regional airport”, said Jesus Caballero, CEO of SOF Connect.
George Antoniou, managing director of SSP Eastern Europe and Middle East, said; “We’re proud to be working in collaboration with SOF Connect to create an even better airport experience in the region. Our strong and innovative range of bespoke, local, and international brands and cutting-edge design, as well as our understanding of the needs of international and local passengers, will enable us to create an environment that captures the true spirit of hospitality and heritage that is so much a part of Bulgarian culture. These magnificent bars, restaurants and cafes will cement our reputation in this important new market.”
SSP will develop a modern food court area featuring a central common seating area, as well as an outdoor terrace. The project will be implemented in several phases, starting with the opening of two outlets – Starbucks and Camden food co., which are expected to begin operations at the beginning of 2025.
