SSP America, a division of travel F&B specialist SSP Group, has promoted Nicholas Schaefer to executive vice president of business development. In this new capacity, he will lead SSP America’s expansion as the organisation continues to grow throughout the United States, Canada, and Central and South America.
Schaefer joined SSP America in 2022 as vice president of Central and South America. Since coming on board, he has been responsible for the profitable growth and development of the SSP brand and operations in Central and South America. Working alongside chief executive officer Pat Murray, he has been instrumental in expanding SSP America’s footprint during a time of unprecedented growth, the company said.
Schaefer has more than two decades of experience. Before joining SSP America, he was senior vice president of franchise and license development for JAB Holding Company, a global investment company focused on consumer goods and services. Schaefer oversaw a portfolio of 485 units and $300m in annual sales. Additionally, he was vice president of airport business development for Delaware North and held non-traditional development roles for restaurant growth brands Extreme Pita and Quiznos.
“Nick’s move into the executive vice president of business development role will allow SSP America to continue growing at the impressive pace we’ve set while remaining profitable. Nick’s ‘win-win’ problem-solving and negotiation styles have been one of the keys to our success over the past few years. With Nick in this role, we’ll be able to bring a taste of place to more airports than ever before,” said Pat Murray.
