SITA has appointed Shawn Gregor president of the Americas and Selim Bouri president of the Middle East and Africa

The two new presidents bring extensive management experience in the travel and transport, telecommunications, and information technology sectors to SITA.

Shawn Gregor’s background includes overseeing digital transformation programmes for clients within the aviation sector, with a geographical focus spanning the Americas, including work in the United States and Canada.

His career has featured numerous leadership roles, most recently as vice president and industry leader for travel and transportation at IBM. Prior to his tenure at IBM, Gregor made substantial contributions at Infosys Technologies and Accenture, where he developed several strategic business units. He will be responsible for leading SITA's operations and driving strategic initiatives across the Americas region.

Gregor said: "I am excited and ready to join SITA, a company renowned for its innovative spirit and collaborative approach within the air transport industry. Our vision to re-invent travel and transport aligns perfectly with my personal interests and expertise. I am looking forward to expanding our technology and industry connections to deliver solutions that will enhance the travel experience for customers across the Americas.”

Selim Bouri is a seasoned leader in aviation, secure communications, and technology. He has held several high-profile roles during a career in the global aerospace, telecommunications, and security sector, including heading up the critical comms and security business at Airbus for the Middle East/Africa and APAC regions, and spearheading business development across multiple leading telecommunications companies. He holds Masters degrees in Aeronautics, Aerospace Science, and Technology from ISAE-SUPAERO, and Executive Leadership, Strategy, and Business Administration from IMD.

“I am thrilled to be joining SITA’s leadership team, bringing my knowledge of the Middle East and Africa region’s unique complexities to tackle new growth opportunities. The appetite for technological innovation is at an all-time high across the region. SITA’s cutting-edge solutions will be instrumental in keeping airports, airlines, and governments ahead of the curve as well as igniting a digital shift in those areas still rife for technological transformation,” said Bouri.

SITA is the industry leader in terms of market share of air transport-related passenger and baggage processing solutions and technologies.

Selim Bouri and Shawn Gregor
Selim Bouri and Shawn Gregor SITA