The new partnership will include community events and co-branding opportunities, boosting Los Angeles Football Club (LAFC) visibility throughout the two terminals and ONT branding at all home games.
According to the airport, this is the latest example of creating fully immersed branding experiences to connect prominent community institutions with the millions of travellers who use ONT.
For LAFC and its strong fan base, ONT provides direct flights to and from 12 Major League Soccer cities, and in June will add a 13th when Southwest Airlines launches a non-stop service to Nashville.
“We are thrilled to support one of North America’s premier soccer teams and its loyal fans as the excitement around the world’s most popular sport continues to grow in Southern California and across the US. LAFC’s strong sense of community and its history of building creative, inclusive partnerships align with ONT’s mission of connecting people places and opportunities to build a better world,” said Atif Elkadi, chief executive officer for the Ontario International Airport Authority (OIAA).
The partnership taps into LAFC’s large – and growing – fan base in the Inland Empire (IE) and across ONT’s service area. The IE ranks as the 12th largest metropolitan area in the United States, and is expected to add another 1 million residents in the next 25 years.
Plans include community events and watch parties at the airport featuring ticket giveaways and signed memorabilia, co-branded merchandise and ONT messaging at BMO Stadium during home games. A highlight will be the LAFC ONT Wing programme. An exclusive co-branded luggage tag will be given out where travellers can use it for special discounts at ONT.
Since partnering with Fuse Advancement and bringing the advertising and partnership programme in-house, ONT has built on its list of partners, adding the likes of Fox 11’s Good Day LA, UCR Health, San Bernardino County, Brewery X, and Sammy Haggar.
