The solution has been designed to equip brands and agencies to execute targeted, dynamic and contextualised advertising campaigns easily across JCDecaux's programmatic-enabled airports through the VIOOH SSP (supply side platform) and more than 30 DSPs (demand side platform), including Displayce where it’s already available.
The scale of this programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of 3,000+ screens operated by JCDecaux in major airports worldwide, including 15 of the busiest, among them Dallas-Fort Worth, LAX, Heathrow and Changi.
With this solution, developed by the International Programmatic Council (IPC) at JCDecaux, advertisers gain maximum brand exposure on a global scale thanks to unprecedented access to highly sought-after audiences in a premium environment, while guaranteeing brands transparency and a safe environment in the delivery of their campaigns.
Jean-François Decaux, chairman of the executive board and co-CEO of JCDecaux, said: “This pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”
