Hudson, a Dufry company, has unveiled plans to transform the duty-paid and duty-free offerings at Boston Logan International Airport (BOS).
Under a three-year extension to its duty-paid business and a newly awarded 12-year contract for duty free, Hudson will expand its footprint in BOS – introducing a locally-inspired, globally-relevant concessions portfolio consisting of eight new duty-paid and eight duty-free stores in 2023 and 2024.
In the new stores, and throughout Hudson’s existing operations at BOS, travellers will be able to experience frictionless payment options like self-checkout and mobile POS, pre-ordering for duty free through Reserve & Collect, exclusive benefits and savings with the Red By Dufry loyalty programme, and/or other cutting-edge technology innovations.
“The duty-paid extension and new duty-free contract reflect the shared commitment of Hudson, Massport, and MarketPlace Development to elevate the travel experience and create a concessions portfolio that is not only tailored to the diverse passenger profile of each terminal but also reflects the rich culture and history of the city,” said Brian Quinn, executive vice president and deputy CEO of Hudson. “Our new stores will showcase Hudson’s ability to offer unique shopping experiences while setting the standard for the future of travel retail.”
The new stores will be operated in partnership with Hudson’s longstanding Airport Concessions Disadvantaged Business Enterprise (ACDBE) Partners at BOS: Branded Works, Kellee Communications Group, NIA Corporation, and Saxon Ventures.
Hudson has created a 23,000sq ft duty-free experience combining global brands and local flavour. Terminals A, B, and C will have a duty-free store where both international and domestic travellers can shop. The former will be able to shop for alcohol and tobacco as well as cosmetics and fragrances, while domestic travellers can purchase any products other than alcohol and tobacco.
Terminal E, which is only for international travellers, will offer five distinctive duty-free shops including an immersive, 11,000sq ft walk-through store.
Images: Hudson Group
