London Gatwick has unveiled its new brand identity and vision, designed to showcase the airport and recognise it as part of the broader VINCI Airports network.
Gatwick’s refreshed vision – ‘to be the airport for everyone, whatever their journey’ – focuses on delivering a personalised experience to meet passengers’ individual needs. Underpinning the vision is a strengthened focus and investment on simplifying the journey through the airport by focusing on ease, efficiency and experience. This will enable passengers more time to shop, have a drink, or finish some last-minute work calls or emails.
Accompanying the new brand and vision is an exciting multi-million-pound development programme. This includes the expansion and refurbishment of departure lounges to create more modern, appealing spaces for passengers, while at the same time considering the airport’s sustainability goals.
It will also focus on accelerating automation in cutting-edge improvements across check-in and boarding, as well as enhanced airfield technology. A multi-million-pound upgrade of Gatwick Airport railway station is also on-track for completion later this year.
Jonathan Pollard, chief commercial officer, London Gatwick, said: “This is a perfect time for us to launch our new brand and refreshed vision, as we head into our second year of recovery from the global pandemic and look to embark on a very promising chapter of growth.
“We are taking a multi-dimensional approach, combining investment in airport development, along with a new visual identity, to rejuvenate the image of London Gatwick. We expect this will translate to more people choosing to fly from the airport, with even more exciting destinations for passengers.
“Our previous brand served us well for over ten years, but it’s now the right time to modernise and update our airport. As we look ahead to future growth, our refreshed brand celebrates the past and brings us into the future.”
The new branding can already be seen across many of Gatwick’s digital and social channels, as well as key focal points within the airport. Over the coming months passengers, airport partners and staff will see it come to life across the airport.
Images: Gatwick Airport
