Aviation analytics specialist Cirium’s Diio Advance Bookings technology will enable airports to accurately anticipate passenger demand and optimise marketing spend.
According to Cirium, the powerful new tool enables users to analyse traveller booking behaviour and demand more effectively than ever before.
With global coverage and data updated weekly, Diio Advance Bookings provides insights into past, present, and future traveller intent that helps stakeholders identify opportunities to attract and retain air service, improve marketing campaign performance and ROI, and allocate resources more effectively.
“Cirium is committed to helping its customers unlock the power of airline analytics,” said Kim Gesch, vice president of product at Cirium. “With our new product offering, Diio Advance Bookings, we are providing our customers with a modern interface that enables them to easily query and analyse global bookings to gain deeper insights into air travel demand.”
Diio Advance Bookings offers a range of features designed to help customers better understand their markets and optimise their marketing spend. With multi-GDS booking insights, users can see a comprehensive view of global booking trends. They can also access data on flights, routes, or markets for a more granular view of what’s happening in the industry. The platform also enables users to export data quickly for further analysis or reporting purposes.
One of the most powerful features is its ability to analyse past, present, and future booking trends and patterns. Users can monitor booking curves over time to better understand traveller intent and make informed decisions about their marketing campaigns, in advance of the travel date.
Image: Cirium
