The Swami Vivekananda launch is part of Burger Singh's strategic expansion into the airports of Tier 2 and Tier 3 cities, supported by existing outlets and a robust supply chain, the Haryana state-based company said.
As Tier 2 and Tier 3 markets grow with expanding infrastructure, new airports are emerging in these cities. However, this growth has highlighted a significant market gap; customers at these airports often lack access to renowned branded foods. Burger Singh is addressing this gap by moving into these airports, ensuring that travellers in Tier 2 and Tier 3 cities have access to branded food.
The planned expansion is facilitated by Burger Singh's existing outlets and a well-established supply chain in these cities, enabling a seamless entry into the airport market. Burger Singh outlets are due to launch soon at Guwahati International Airport (Lokpriya Gopinath Bordoloi Airport), Thiruvananthapuram International Airport, Chandigarh International Airport, Indore Airport (Devi Ahilya Bai Holkar Airport) and Varanasi International Airport (Lal Bahadur Shastri International Airport).
With over 175 outlets across more than 75 cities, Burger Singh is known for its strategic expansion across the country, with 70% of its current operational outlet present in Tier 2 and Tier 3 cities.
“We are excited to bring Burger Singh to Tier 2 and Tier 3 cities and their respective airports. By the end of this financial year, we aim to add 100 more outlets to these cities, with the goal of providing delicious, high quality burgers to all of India,” said Burger Singh founder and CEO Kabir Jeet Singh.
Burger Singh is the first Indian burger chain to establish an international presence, with three outlets and one food truck in London.
