Swissport International is expanding its airport hospitality brand Aspire Executive Lounges to Morocco. Under a new license recently awarded by the Moroccan airport authority ONDA for the next ten years, Aspire Executive Lounges will operate eleven lounges at the airports of Agadir, Casablanca, Fez, Laayoune, Marrakech, Nador, Oujda, Rabat, and Tangier. The lounges are scheduled to begin opening from April 2025.
“We’re thrilled to expand our footprint and hospitality services to many airports in Morocco,” said David Collyer, global senior vice president of executive lounges at Swissport International. “Our vision is to bring the essence of a premium hotel experience directly to the airport lounge, translating the hotel guest experience into the airport passenger experience.”
Aspire Executive Lounges is one of the world’s largest brands in the airport hospitality sector, with more than six million guests per year who can select from a growing network of almost 100 lounges. Over 20 lounges were added in 2024, and a significant pipeline of additional locations is planned for the next two years.
Among the recently opened lounges is the world’s first “three-tier lounge”, which opened in early 2024 at Newcastle International Airport in the UK. It offers travellers three distinct lounge experiences – Classic, Luxe, and Suites – which complement the economy, business and first-class cabins on board an aircraft. This concept responds to the insight that travellers, airports, and airlines are looking for more choice across premium experiences.
