Areas continues with its launch plan at Adolfo Suárez Madrid-Barajas Airport with the inauguration of two new food and beverage (F&B) offerings
The opening of La Barra de la Bientirada (LALALA Group) at Terminal T1, and Bareto (Barbillón Group) at Terminal T4 is part of the large F&B competition Aena put to tender in February 2023 for Adolfo Suárez Madrid-Barajas. It was the largest catering contract in the history of Spanish airports in terms of turnover, with Areas winning 35 of the 55 outlets tendered, accounting for 70% of estimated sales over the eight years of the award.
“The two new outlets Areas has opened at Barajas are success stories in the restaurant industry and true ‘local heroes’ that allow Madrid's gastronomy to be beamed around the world. They will continue to make Barajas a showcase for local flavour on a global scale,” said Areas Iberia chief marketing and expansion officer, Mireya Muñoz.
Bareto, a byword for Castilian cuisine, already operates at the airport’s T2. Located next to the T4 arrivals hall and open 24 hours a day, the 6,700 sq ft bar-restaurant is a recreation of a traditional bar.
La Barra de la Bientirada is known for its informal Castilian cuisine. With a large bar as the main feature, this modern 3,200 sq ft space is situated in the Gate B boarding area.
These two new openings are in addition to the nine that Areas has launched since winning the tender in February last year. The revamp of the gastronomic offering is being implemented in phases and will carry on until the end of the year. To date, Areas has opened Aloha Poké, Chök, Bareto, Chia, La Place, Flax & Kale, and Santagloria, as well as two Burger Kings in addition to these two new bars.
