The story began 22 years ago when founder and managing director Antony Cockerell was a props builder for theatres. Asked whether he could build a concourse experiential unit for Lucky Strike, promoting the cigarette brand at airports associated with the 2003 Formula 1 series, he said yes. AR18 was born, the design agency involved remains a client and the rest, as they say, is history.
The early days
AR18 takes its name from the atomic number for the chemical element Argon, known for providing a protective atmosphere to allow things to grow, a clue to the creativity and innovation at the heart of the business. Like some of the most interesting companies, it spent its early years in a shed – at the end of Cockerell’s parents’ garden.
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