The Airport Commercial Digital Transformation Best Practices publication was designed to guide airports in their commercial digital transformation and in optimising the passenger experience, ACI World said.
Airport commercial revenues account for around 40% of total global airport revenues and are crucial to infrastructure upgrades and enhancing the passenger experience. In this context, the publication serves as a timely resource for airport executives, offering strategies to maximise their commercial potential in the rapidly evolving digital landscape.
ACI World director general Justin Erbacci said: “Airports rely on non-aeronautical revenues, also known as commercial revenues, to support infrastructure upgrades, enhance the passenger experience, and ensure economic sustainability.
“These revenues account for approximately 40% of total airport revenues globally. By leveraging digital technology and innovation, airports can unlock new partnerships and revenue models, and really drive airport transformation, positioning themselves for long-term success in an increasingly competitive environment.”
The ACI World Airport Commercial Digital Transformation Best Practices explores: the importance of driving change and its benefits, possible future trends, how to benchmark airport commercial digital maturity, and how to organise the airport business internally to deliver commercial digital change
The publication was developed by members of the sub-committee on Non-Aeronautical Activities and Revenues (ANARA) of the ACI World Economics Standing Committee. It is part of a suite of free publications aimed at helping airports strengthen their non-aeronautical revenues in diverse areas such as digital, retail, concession agreements, ground access, food and beverage, leisure and hospitality, and sustainability.
